Digital Media Manager Job at Pavago, United States

  • Pavago
  • United States

Job Description

Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:

  • Campaign execution and optimization
  • Paid media strategy and scaling
  • Budget management and pacing
  • Performance analysis
  • Conversion tracking and attribution
  • Reporting and data visualization

You'll manage campaigns across:

  • Google Ads
  • Microsoft Ads
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads
  • Snapchat Ads
  • Display and video advertising
  • Native advertising
  • Connected TV (CTV)

The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.

If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.

Multi-Platform Paid Media Management

Own and manage campaigns across:

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • Native advertising platforms
  • CTV platforms

Plan, build, launch, and optimize:

  • Paid search campaigns
  • Paid social campaigns
  • Display campaigns
  • Video advertising
  • Retargeting campaigns
  • Native campaigns
  • CTV placements

Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.

Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.

Campaign Optimization & Scaling

Monitor campaign performance daily and optimize:

  • Bids
  • Budgets
  • Audiences
  • Targeting
  • Placements
  • Keywords
  • Creatives
  • Campaign structures

Continuously improve key performance metrics, including:

  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • Cost Per Lead (CPL)
  • Click-Through Rate (CTR)
  • Conversion Rate

Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.

Analytics, Tracking & Attribution

Analyze campaign performance using:

  • Google Analytics
  • Google Tag Manager
  • Platform-level analytics
  • Reporting and visualization tools

Monitor the customer journey from initial ad interaction through conversion.

Identify:

  • Performance bottlenecks
  • Tracking issues
  • Attribution gaps
  • Audience trends
  • Funnel inefficiencies
  • Scaling opportunities

Ensure campaign decisions are supported by reliable, actionable data.

Reporting & Data Visualization

Build and maintain reporting dashboards using:

  • Looker Studio
  • Google Analytics
  • Advertising platform reporting
  • Excel / Google Sheets
  • Other reporting platforms

Prepare:

  • Performance reports
  • Optimization summaries
  • Budget pacing updates
  • Campaign insights
  • Strategic recommendations

Translate complex advertising data into clear insights that leadership and other stakeholders can act on.

Budget Management, Pacing & Forecasting

Own:

  • Campaign budgets
  • Daily and monthly pacing
  • Bid strategies
  • Spend allocation
  • Performance forecasting

Ensure advertising spend remains aligned with business objectives and performance targets.

Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.

Testing & Performance Improvement

Develop and execute structured testing across:

  • Audiences
  • Creative formats
  • Ad messaging
  • Placements
  • Bidding strategies
  • Campaign structures
  • Channels

Use testing data to determine what should be scaled, adjusted, or discontinued.

Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.

Cross-Functional Collaboration

Work closely with:

  • Marketing teams
  • Creative teams
  • Analytics stakeholders
  • Leadership

Provide data-backed feedback on creative performance and campaign opportunities.

Ensure alignment across:

  • Media strategy
  • Campaign execution
  • Creative development
  • Analytics
  • Reporting
  • Revenue objectives

Maintain clear documentation and communication across campaigns and accounts.

Required Experience & Skills
  • 10+ years of hands-on digital media buying and paid advertising experience.
  • Deep expertise with:
    • Google Ads
    • Meta Ads
  • Strong experience across:
    • Paid search
    • Paid social
    • Display advertising
    • Video advertising
    • Native advertising
    • CTV campaigns
  • Advanced proficiency with:
    • Google Analytics
    • Google Tag Manager
    • Looker Studio
  • Strong understanding of:
    • Performance marketing
    • Conversion tracking
    • Attribution
    • Audience segmentation
    • Funnel optimization
    • Campaign scaling
  • Advanced Excel or Google Sheets skills for:
    • Budget pacing
    • Forecasting
    • Reporting
    • Performance analysis
  • Excellent written and verbal English communication.
  • Strong organizational and time-management skills.
  • Ability to manage multiple accounts and campaigns independently.
  • Comfortable working remotely during U.S. business hours.
  • Reliable high-speed internet and professional remote work setup.
Nice-to-Have Experience
  • TikTok Ads
  • Snapchat Ads

Job Tags

Full time

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